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An Article in BRW

When Qantas invited its Twitter followers to describe a luxury inflight experience to win a gift pack, the airline presumably was seeking to repair relations strained from its grounding of the entire fleet a few weeks earlier in response to a labour dispute.

Instead it faced an almighty backlash. Within hours, thousands of angry and unimpressed customers took to the social media site to voice their views. Responses ranged from “Getting from A to B without the plane being grounded or an engine catching fire” to “More than 3 mins notice that the whole service has been grounded #QantasLuxury” to “#QantasLuxury is a massive executive bonus while your workers starve and your former customers choke”.....

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